Valentine’s Day and the Wife’s birthday falling just a couple days a part…as a husband I always sweat this one out, hoping to make the grade but here we go, back on track. From this point forward, I will start the clock sequentially.
When you’re wiling away in anonymity with a new site, you need to get readers to know you. Most folks who create a blog or website don’t give much thought to whether anyone is actually searching for the type of content that you’re writing about. People get into writing online often because they are passionate about a subject but it is definitely not, “build it and they will come.”
If you write an article focusing on a three million monthly search volume keyword, you won’t find it in the first 1000 pages for a good long time…and nobody is going to take the time to search that deep to find you. And so the philosophy I am taking with the new authority site is to do some deep keyword long-tail research, using a variety of free and paid tools.
I use the free Google Keyword Tool, as well as a couple of paid tools such as Longtail Pro, Market Samurai, Keyword Map Pro and Keyword Atomic. All good tools, and when I have time, I will provide some video tutorials on them, but what I am trying to avoid is spending several hours a day on this site talking about what I am doing on the authority site…when I can be using that time on my authority site.
Suffice to say that my criteria for keywords in this initial phase is to find a good thirty or so keywords that I can write thirty articles on for the next thirty days. These thirty keywords should average a monthly search volume of thirty to sixty searches. That’s a couple visitors a day for what will be very easy keywords to rank for on the first page of Google, without much more work than a few Tweets and a couple social bookmarks…yes I am aware that there is a school of thought that social signals like Tweets do not help rankings, however it seems to be working in tests I’ve done on other sites.
This will be the opening month’s content.
In order to stay organized, I simply export my selected keywords from Google Keyword Tool to a spreadsheet, along with search volume data, and I will mark them off after I write the articles. As a special note, once I have the link for each article, I will add it to my spreadsheet. This will help me keep track of interlinking opportunities in my future articles.
An important factor to consider with this is to try to be natural in your writing. We aren’t writing for the search engines, we are writing for people. So if you are finding ridiculous sounding keywords that will never sound normal in a sentence, bypass them, or add a small transition word in between to make it look more natural. Google will still give you credit for it.
Day 3 will be writing content, the fast and effective way, and also a note on what I do for scheduling.